However, getting riled up about aesthetic design choices avoids the real root of the issue. Toys and other media should not have to be “feminized” to be considered acceptable for female consumption. In this context, people have said “Why does it have to be ‘Rebelle’ instead of ‘rebel’? Why do the guns have to be pink and purple?” And it is a fair point. Something that I find interesting is the dismissal of traditionally “feminine” qualities as antiquated, stupid, and regressive across the board by adults, children, and even self-identified feminists. But the idea that Rebelle is a redundant or sexist gesture by Nerf deserves some examination. If you don’t like Nerf guns, don’t buy them for your children.
The most common complaints have been that Rebelle is sexist for maintaining a traditionally feminine aesthetic, or simply unnecessary since some think that Nerf guns were a gender neutral toy to begin with. I’m not even going to dignify those who have argued that girls shouldn’t be playing with “violent” toys, or those that think Nerf guns are bad for children of all genders. Fueled by the success of the Hunger Games and Brave, the response by Rebelle’s intended audience has been enthusiastic.
#Nerf rebelle com series#
The toy line, called ‘Rebelle’, features a series of bows, crossbows, blasters, and pistols in pink, purple, and turquoise color schemes. Last summer, Nerf released its first toy series specifically aimed at girls.
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